
🎯 Sales Coaching
Clearer Conversations. Better Habits. Stronger Results.
Sales coaching isn’t about scripts or pressure. It’s about helping people think clearly, speak confidently, and build habits that drive results.
I work with sales professionals and teams at all levels — from brand new reps to experienced business developers — to improve how they sell, how they think, and how they connect with customers.
Whether it’s one-to-one coaching or group sessions, I focus on the human side of sales: behaviour, mindset, communication, and follow-through.
🧠 What I Coach
My coaching blends real-world experience with proven tools. I help salespeople improve:
Confidence and ownership of the conversation
Listening and questioning techniques
Sales structure and flow (intro, fact find, FAB, close, etc.)
Objection handling and reframing
Relationship building and rapport
Sales mindset and motivation
Daily habits, planning, and consistency
Upselling, cross-selling and account growth
🔄 How I Work
I coach in the way sales actually happens — real conversations, real customers, real situations. My coaching is:
🔹 1:1 Coaching – Targeted sessions to improve mindset, behaviour and skill
🔹 Team Coaching – Focused sessions on live deals, call reviews, and group habits
🔹 On-the-floor or video-based – Face-to-face, phone, or video depending on your setup
🔹 Coaching Programmes – Structured support over 4–12 weeks to embed real change
🔹 Follow-up & Accountability – Because one session isn’t enough
This isn’t classroom theory. I coach in a way that makes sales feel natural — not forced — and that builds internal confidence as well as external results.
🧩 NLP in Sales Coaching
I use NLP techniques to help salespeople break bad habits and build new behaviours fast.
That includes:
Anchoring confidence before key calls or meetings
Reframing objections and negative self-talk
Building unconscious rapport with clients
Using persuasive language patterns ethically
Managing internal state (especially under pressure)
Shifting limiting beliefs around performance
It’s not gimmicks — it’s about rewiring the way people show up in every conversation.
👥 Who I Coach
New salespeople needing structure, confidence and skill
Experienced reps hitting a plateau or stuck in bad habits
Business developers working face-to-face or on the phone
Managers who want to coach but don’t know how
Teams looking to level up mindset, habits and results
📈 Coaching Outcomes
More meaningful conversations
Higher confidence and motivation
Better use of sales process and structure
Stronger relationships with customers
More closes, more upsells, more momentum
💬 Ready to Raise Performance?
If you’re ready to build a sales team that performs — not just works hard — let’s talk.
📧 info@johnnyhussain.com
🔗 Or book a free 15-minute conversation and let’s talk it through.