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🎯 Sales Coaching

Clearer Conversations. Better Habits. Stronger Results.

Sales coaching isn’t about scripts or pressure. It’s about helping people think clearly, speak confidently, and build habits that drive results.

I work with sales professionals and teams at all levels β€” from brand new reps to experienced business developers β€” to improve how they sell, how they think, and how they connect with customers.

Whether it’s one-to-one coaching or group sessions, I focus on the human side of sales: behaviour, mindset, communication, and follow-through.

🧠 What I Coach

My coaching blends real-world experience with proven tools. I help salespeople improve:

  • Confidence and ownership of the conversation

  • Listening and questioning techniques

  • Sales structure and flow (intro, fact find, FAB, close, etc.)

  • Objection handling and reframing

  • Relationship building and rapport

  • Sales mindset and motivation

  • Daily habits, planning, and consistency

  • Upselling, cross-selling and account growth

πŸ”„ How I Work

I coach in the way sales actually happens β€” real conversations, real customers, real situations. My coaching is:

  • πŸ”Ή 1:1 Coaching – Targeted sessions to improve mindset, behaviour and skill

  • πŸ”Ή Team Coaching – Focused sessions on live deals, call reviews, and group habits

  • πŸ”Ή On-the-floor or video-based – Face-to-face, phone, or video depending on your setup

  • πŸ”Ή Coaching Programmes – Structured support over 4–12 weeks to embed real change

  • πŸ”Ή Follow-up & Accountability – Because one session isn’t enough

This isn’t classroom theory. I coach in a way that makes sales feel natural β€” not forced β€” and that builds internal confidence as well as external results.

🧩 NLP in Sales Coaching

I use NLP techniques to help salespeople break bad habits and build new behaviours fast.
That includes:

  • Anchoring confidence before key calls or meetings

  • Reframing objections and negative self-talk

  • Building unconscious rapport with clients

  • Using persuasive language patterns ethically

  • Managing internal state (especially under pressure)

  • Shifting limiting beliefs around performance

It’s not gimmicks β€” it’s about rewiring the way people show up in every conversation.

πŸ‘₯ Who I Coach

  • New salespeople needing structure, confidence and skill

  • Experienced reps hitting a plateau or stuck in bad habits

  • Business developers working face-to-face or on the phone

  • Managers who want to coach but don’t know how

  • Teams looking to level up mindset, habits and results

πŸ“ˆ Coaching Outcomes

  • More meaningful conversations

  • Higher confidence and motivation

  • Better use of sales process and structure

  • Stronger relationships with customers

  • More closes, more upsells, more momentum

πŸ’¬ Ready to Raise Performance?

If you’re ready to build a sales team that performs β€” not just works hard β€” let’s talk.

πŸ“§ info@johnnyhussain.com
πŸ”— Or book a free 15-minute conversation and let’s talk it through.

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