
Workshops
Focused. Practical. Built to Deliver.
My workshops are designed to make people think, act, and perform differently β straight away.
Whether itβs sales, leadership, NLP, or mindset development, each workshop is built to meet real business needs. No long lectures, no filler slides β just engaging, interactive sessions that give people tools they can use immediately.
With over 25 years of experience coaching across sectors and all levels, Iβve created and delivered workshops for sales teams, sales managers, new and experienced leaders, and entire organisations β both in person and online.
Workshop Topics
I offer a wide range of ready-to-deliver and custom-built workshops. Popular sessions include:
π§© Sales Workshops
Mastering the Sales Process
A complete walkthrough from preparation to closing and gaining referrals β practical and proven.
Mastering Preparation & Introduction Techniques
Set the tone early by preparing with purpose and delivering confident, targeted intros.
Mastering Relationship Building & Rapport Techniques
Build trust fast using conscious and unconscious techniques to strengthen customer connection.
Mastering Questioning & Listening Techniques
Learn 15 types of questions that uncover real needs and drive the conversation forward.
Mastering Value & Summarising Techniques
Turn product features into clear customer value using structured summarising methods.
Mastering Objection Handling Techniques
Handle objections with confidence using 5 core techniques.
Mastering Closing Techniques
Learn 10 different ways to close β from soft commitment questions to direct closes.
Mastering Upselling, Cross-Selling & Referrals
Spot natural upsell opportunities and build systems to generate consistent referrals.
Mastering Business Development Techniques
A modern, structured approach to outbound prospecting and growing customer accounts.
Mastering Buyer Psychology
Understand how customers think β and how to guide decisions with integrity and insight.
Mastering Sales Confidence, Mindset & Behaviour
Boost belief, shift behaviour and build consistent motivation for long-term sales success.
Mastering Goal-Setting & Sales Planning
Learn how to break down targets and turn them into achievable, daily action plans.
Mastering Time Management for Sales Success
Structure your day, protect your pipeline, and reduce wasted effort.
Mastering Effective Communication Skills
Communicate with clarity and control across phone, email, and in person.
Mastering Phone Selling Techniques
Handle gatekeepers, structure conversations, and sell confidently over the phone.
Mastering Email Selling Techniques
Learn how to write sharp, effective cold, warm, and known-contact emails that get replies.
Mastering Client Follow-Up & Relationship Management
Follow up without pressure, nurture accounts, and build long-term relationships.
Mastering Client Presentation Techniques
Structure and deliver sales presentations that are clear, persuasive, and tailored.
Mastering Negotiation Techniques
Navigate pricing and pressure conversations with calm, structure and confidence.
Mastering LinkedIn Selling
Use LinkedIn to build credibility, connect with prospects, and generate new opportunities.
π§ Leadership Workshops
Sales Manager Training
Foundations for managing salespeople β building habits, setting expectations, and coaching performance.
Sales Management Training
Develop practical leadership, communication, and strategy skills to manage full sales operations.
Sales Manager: Sales Guidance & Leadership
Support your team with direction, guidance and accountability without micromanaging.
Emotional Intelligence for Influence & Stability
Understand and manage emotional dynamics in leadership, teams and high-pressure situations.
Leadership Styles & Psychological Safety
Learn how to flex your style to match your people, and build a culture of trust and performance.
Accountability & Empowerment Without Micromanaging
Hold people to account without controlling them β with clarity, trust and practical leadership tools.
Listening & Presence as a Leader
Level up your leadership presence and your ability to listen with intent, empathy and impact.
Feedback That Fuels Growth
Learn how to give and receive feedback using models like SBI and BOOST β and use it to develop others.
Creating a Coaching Culture at Leadership Level
Build coaching behaviours into your leadership approach and across your teams.
Coaching vs Mentoring vs Managing
Learn when to lead, when to coach, and when to mentor β and how to switch between them with purpose.
Developing Future Leaders & Strategic Succession
How to spot, stretch and sponsor future leaders with clarity, confidence and structure.
π§ NLP & Behaviour Change Workshops
Mastering NLP Sales Techniques
Use NLP to influence with integrity β anchoring, pacing, leading, and reframing customer conversations.
NLP for Mentoring, Leadership & Influence
Learn to apply NLP techniques at leadership level β for influence, presence, and stakeholder impact.
Framing & Reframing for Sales & Leadership
Learn how to shift perception and mindset fast β in sales conversations and team discussions.
Anchoring Confidence & State Management
Teach your team how to tap into confidence, control nerves and stay composed under pressure.
Language That Leads
Use pre-suppositions, embedded commands and NLP language patterns to lead conversations with subtlety.
π§° Specialist Programmes
Directorsβ Mentorship, Coaching & Leadership Series
A 12-session advanced leadership development series for senior leaders, covering NLP, coaching, EI, succession and legacy.Β
Sales Development Programme
Training specifically for sales managers β including sales process, team coaching and sales performance habits.
Business Development Sales Academy
A structured series of workshops covering outbound selling, mindset, objection handling, upselling and closing.
Train the Trainer
Support internal trainers to deliver more confidently, with stronger structure, delivery and engagement.
LMS Courses
Sales Academy Core Modules (Self-Paced)
Online versions of your live training: sales process, preparation, objections, closing, questioning, FAB and more.
Director and Sales Manager LMS Course
Self-paced leadership modules for Directors, Sales Managers, covering leadership, coaching, mentoring, structure, and accountability.
NLP Foundations for Sales & Leadership (Online)
An on-demand course covering anchoring, language, pacing and NLP mindset tools for professionals.
Mastering Email Sales Techniques (Online)
A video workshop built for salespeople who pitch, follow up or educate clients via email.
Client Follow-Up & Relationship Management (Online)
A step-by-step LMS course focused on nurturing customers and improving retention.
Workshop Formats
Every business is different β so I offer workshops in a range of formats:
Half-Day or Full-Day Sessions
Online via Microsoft Teams or Zoom
In-Person at Your Site or Offsite Venue
Standalone Topics or Multi-Session Series
Joint Workshops for Mixed-Level Teams
Workshops Integrated with LMS Courses
Workshops are always practical, interactive, and tailored to your team’s industry, level and challenges.
Custom Workshop Development
If you need a workshop built from scratch, I can work with you to:
Identify the learning goals and team challenges
Build a custom session or full series
Include real scenarios, language and objections your team faces
Deliver the session live or help your team run it internally
Track outcomes and feedback for longer-term development
Iβve designed workshops for large steel groups, sales departments, directors, and global product companies β from the ground up.
What You Can Expect
Immediate takeaways and action
Real engagement β not just slides
Relevant examples and language
Experienced delivery grounded in real business
Behaviour change techniques that stick
Teams that leave sharper, more confident, and ready to apply what theyβve learned
- Follow-up sessions to ensure implementation
Letβs Build Your Next Workshop
If youβre ready to give your team the tools to perform, lead, and grow β letβs plan a session that makes an impact.
info@johnnyhussain.com
Or book a free 15-minute conversation and letβs talk it through.