
๐ฏ Sales Training
Train the Skill. Shift the Mindset. Build the Result.
Sales doesnโt need to be aggressive. It needs to be clear, structured, and delivered with confidence.
I provide practical, high-impact sales training for individuals, teams, and businesses โ whether you’re onboarding new starters, developing business development teams, or strengthening experienced reps who need a fresh edge.
My training combines proven structure, behaviour change techniques, and real-life sales experience โ built from over 25 years in the field, coaching over 10,000 people across 100+ businesses.
What I Train
I donโt believe in one-size-fits-all training. Every business, product and sales conversation is different โ and your team deserves training that reflects that.
I build and deliver training that’s tailored to your people, their challenges, and how your customers buy. My approach focuses on practical skills and mindset shifts that improve the way your team sells โ not just what they say.
Some of the core areas I cover include:
Structuring the full sales process: from preparation to close and referrals
Asking smarter questions and listening with intent
Building rapport and trust naturally
Explaining value selling
Handling objections confidently and calmlyย
Closing effectively โ without pressure or hesitation
Spotting upsell and cross-sell opportunities
Strengthening motivation, mindset and confidence
Breaking down goals into daily, trackable sales habits
Each session is designed to help your team think better, sell smarter, and feel more confident in every conversation.
Find a full list of courses here
๐ป Online Training & LMS Course Creation
I also help businesses create and develop full training programmes that run online โ ideal for growing teams or companies looking to scale their learning and onboarding.
I can support you to:
Create and deliver bespoke sales training courses
Build structured, branded programmes inside your LMS platform
Develop full Sales Academies, from new starter to senior rep
Produce engaging, video-based or written learning content
Guide your in-house teams in maintaining or expanding your course offering
Whether youโre just getting started or need help building out a full blended learning experience โ I bring the strategy, content, and clarity to get it done.
Find a full list of courses here
๐ฆ Delivery Options
Training can be delivered in a way that works for your business:
๐น Workshops (online or in-person)
๐น Sales Academies โ 1 to 12 month structured learning journeys
๐น Short Courses โ Ideal for onboarding or top-up training
๐น On-the-Floor Coaching & Training โ Real-time, applied learning
๐น Train the Trainer โ For businesses that want to run content in-house
๐น Online LMS Courses โ Learn anywhere, anytime, at your teamโs pace
Each session is built to engage, challenge, and equip your team โ not just tick boxes.
๐ง NLP in Sales Training
I use NLP-based sales techniques to develop not just what people do โ but how they think and feel about doing it.
That includes:
Anchoring confidence during calls and pitches
Framing and reframing objections
Building rapport through mirroring, matching, and language patterns
Mindset shifts around performance, rejection, and pressure
State management for high-stakes situations
NLP helps teams move faster, go deeper, and build confidence in a way that traditional training doesnโt reach.
๐ฅ Who I Train
New starters and junior sales teams
Experienced reps looking to refocus or break habits
Business development teams (face-to-face, phone, field)
Managers who need to coach and support sales performance
Companies rolling out a new process or product
Sales leaders building or relaunching training systems
Iโve delivered sales training in banks, manufacturing, education, steel, retail, and more โ always tailored, always grounded in real-world results.
๐ Results You Can Expect
Increased clarity, structure, and confidence in conversations
Stronger objection handling and closing skills
More consistent sales habits and planning
Improved team morale, ownership, and accountability
Better customer relationships, retention and growth
๐ฌ Letโs Talk Sales
If you want training that sticks โ and delivers results where it matters โ Iโd love to help.
๐ง info@johnnyhussain.com
๐ Or book a free 15-minute conversation and letโs talk it through.